B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- email revenue share for Targeted email sends (2026)
30% of all email revenue comes from targeted sends.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smashsend.com
Primary
Tier C
https://smashsend.com/blog/how-to-segment-email-lists ↗
Source Article
How to Segment Email Lists for Higher B2B SaaS Revenue
Look, let's be honest. Email list segmentation is just a fancy way of saying you're dividing your subscribers into smaller, smarter groups. Instead of shouting the same generic message at everyone, you get to have a real conversation. You deliver content that actually matters to each group, which is…
Original Research
smashsend.com
· Original study ↗
Methodology
Cited research; original source not identified
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Targeted email sends: 30% email revenue share. Source: smashsend.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-revenue-from-targeted-sends
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<blockquote cite="https://lighthousedata.io/data/email-revenue-from-targeted-sends" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email revenue share for Targeted email sends<br><small>Source: smashsend.com (2026) · <a href="https://lighthousedata.io/data/email-revenue-from-targeted-sends" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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