B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- email revenue share from automated flows for Email marketing revenue (Klaviyo platform aggregate) (2026)
Automated email flows generate 41% of total email revenue according to 2026 Klaviyo benchmarks.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.lucaattolini.com/email-marketing-funnel/ ↗
Source Article
Email Marketing Funnel in 5 Fasi - Luca Attolini
Un email marketing funnel è la sequenza automatizzata di email che accompagna uno sconosciuto dal primo contatto fino all’acquisto e oltre, filtrando lungo il percorso chi non è pronto e portando alla conversione chi lo è. Non è una singola newsletter, ma un sistema di flussi collegati che lavora al…
Original Research
Klaviyo
· Original study ↗
Methodology
Share of total email revenue generated by automated flows, attributed to Klaviyo 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing revenue (Klaviyo platform aggregate): 41% email revenue share from automated flows. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-revenue-from-automated-flows-2026
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<blockquote cite="https://lighthousedata.io/data/email-revenue-from-automated-flows-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email revenue share from automated flows for Email marketing revenue (Klaviyo platform aggregate)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/email-revenue-from-automated-flows-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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