B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

23%

23% -- email revenue contribution share for US business leaders (2015)

Name: Email Revenue Contribution Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2015 · cyberlicious.com

23% of US business leaders / American marketing executives reported that email generated more than 25% of revenue at their business in 2015.

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Attribution: cyberlicious.com View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

23%

Unit

Percentage

Data Vintage

2015

Entity

US business leaders

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

cyberlicious.com Primary Tier C

https://www.cyberlicious.com/most-powerful-channel-driving-up-roi-email-marketing/ ↗

Confidence: 48/100 Vintage: 2015 Channel: Wayback

Source Article

Most Powerful Channel for Driving Up ROI? Email Marketing | cyberlicious® Digital Candy for Sweet Results®

Much of the focus of marketing has been on social media and blogs for the last few years. However, the channel that companies rate as the most powerful for ROI is email. - Just How Powerful is Email Marketing Statistically? - Diverse Strengths of Email Marketing - Four Top Tips for Success - Capital…

Original Research

cyberlicious.com · Original study ↗

Methodology

2015 poll of American marketing executives; measures the share of business leaders reporting that email generated more than 25% of their company's revenue. Cited by Cyberlicious blog, likely reported via eMarketer coverage; original poll organization unnamed.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US business leaders: 23% email revenue contribution share. Source: cyberlicious.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-revenue-contribution-2015

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<blockquote cite="https://lighthousedata.io/data/email-revenue-contribution-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- email revenue contribution share for US business leaders<br><small>Source: cyberlicious.com (2015) · <a href="https://lighthousedata.io/data/email-revenue-contribution-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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