B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- email response rate increase for email marketing campaigns (2022)
Adding the word 'video' to email subject lines and content increases email response rates by 25%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beaconlive.com
Primary
Tier C
https://www.beaconlive.com/blog/5-video-marketing-statistics-healthcare-pros-should-care-about ↗
Source Article
5 Video Marketing Statistics Healthcare Pros Should Care About | BeaconLive
These Statistics Prove You Need To Add Videos To Your Existing Digital Marketing Strategy
One question that we're regularly approached with by healthcare professionals seeking to advance their marketing strategy is: “Is the use of video marketing in my industry necessary?”
The short answer? Absolute…
Original Research
beaconlive.com
· Original study ↗
Methodology
Unattributed cited statistic in BeaconLive blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 25% email response rate increase. Source: beaconlive.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-video-subject-line-25pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-video-subject-line-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email response rate increase for email marketing campaigns<br><small>Source: beaconlive.com (2022) · <a href="https://lighthousedata.io/data/email-response-video-subject-line-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.