B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- email response rate increase for Emails with slightly to moderately negative tone (vs. completely neutral emails) (Q1 2024)
Emails with slightly to moderately negative (or positive) tone elicit 10-15% more responses than completely neutral emails.
- Reported as a range of 10-15% more responses; also applies to slightly to moderately positive emails
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
winmo.com
Primary
Tier C
https://www.winmo.com/ad-sales/the-state-of-the-email-q1-2024/ ↗
Source Article
The State of Email Outreach: Q1 2024
The State of Email Outreach: Q1 2024
Email in Q1 2024 is still going strong. I started working in marketing in 2012 and, in my first week on the job, attended a panel on the death of email. Three marketing directors, what I aspired to be, sat on an overlit convention hall stage to discuss why email …
Original Research
winmo.com
· Original study ↗
Methodology
Source reports a range of 10-15%; midpoint 12.5% used as value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails with slightly to moderately negative tone (vs. completely neutral emails): 10% email response rate increase. Source: winmo.com (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-tone-email-response-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/negative-tone-email-response-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email response rate increase for Emails with slightly to moderately negative tone (vs. completely neutral emails)<br><small>Source: winmo.com (Q1 2024) · <a href="https://lighthousedata.io/data/negative-tone-email-response-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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