B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.12%
0.12% -- email response rate for email marketing (2020)
Email achieves a 0.12% response rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.12%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://archpointconsulting.com/marketing/connect-counts-3-ways-make-sale-reach-store ↗
Source Article
Connect where it counts – 3 ways to make the sale before they reach the store
Every day, more and more customers are opting to shop online, choose curbside pickup, and home delivery rather than visiting stores. This leaves impulse purchases driven by new products, line extensions and in-store promotions virtually untouched by many consumers.
If a customer does shop the old-fa…
Original Research
Forbes
· Original study ↗
Methodology
Attributed to Forbes
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 0.12% | |
| 2013 | 0.12% | 0% |
| 2017 | 0.6% | +400.0% |
| 2017 | 0.12% | -80.0% |
| 2018 | 0.6% | +400.0% |
| 2020 (current) | 0.12% | -80.0% |
| 2021 | 0.6% | +400.0% |
| 2023 | 0.12% | -80.0% |
| 2025 | 0.6% | +400.0% |
Segmentation
Industryemail_marketing
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email marketing: 0.12% email response rate. Source: Forbes (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-forbes
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<blockquote cite="https://lighthousedata.io/data/email-response-rate-forbes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- email response rate for email marketing<br><small>Source: Forbes (2020) · <a href="https://lighthousedata.io/data/email-response-rate-forbes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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