B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
0.6%
0.6% -- email response rate for email marketing (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
134.209.27.244
Primary
Tier C
https://134.209.27.244/what-is-direct-mail-a-definitive-guide/ ↗
Source Article
3 Key Reasons to Integrate Performance Marketing - Polaris Direct LLC
Direct mail, or as we like to call it, Performance Marketing, offers distinct advantages that digital channels just can’t match. Here are three key reasons why businesses should integrate direct mail into their marketing strategies:
1. Higher Engagement and Response Rates
Direct mail captures attent…
Also cited by
The Direct Mail Company
https://134.209.27.244/what-is-direct-mail-a-definitive-guide/
2026-09-19
Original Research
134.209.27.244
· Original study ↗
Methodology
Vendor blog citing typical email response rate as comparison benchmark; original study not cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 0.12% | |
| 2013 | 0.12% | 0% |
| 2017 | 0.6% | +400.0% |
| 2017 | 0.12% | -80.0% |
| 2018 | 0.6% | +400.0% |
| 2020 | 0.12% | -80.0% |
| 2021 | 0.6% | +400.0% |
| 2023 | 0.12% | -80.0% |
| 2025 (current) | 0.6% | +400.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing: 0.6% email response rate. Source: 134.209.27.244 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-06-percent
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<blockquote cite="https://lighthousedata.io/data/email-response-rate-06-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.6%</strong> -- email response rate for email marketing<br><small>Source: 134.209.27.244 (2025) · <a href="https://lighthousedata.io/data/email-response-rate-06-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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