B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
0.12%
0.12% -- email response rate for Email campaigns (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EmailTemple (citing industry averages)
Primary
Tier C
https://emailtemple.com/compare/cost-comparison-direct-mail-vs-email-marketing ↗
Source Article
Direct Mail vs Email Marketing: Cost Comparison | EmailTemple
You have a list. You’re not sending to it. That’s the expensive part.
You are probably a small business owner with a real list, or at least a pile of customer addresses, and you have not sent anything in months. Now you are searching cost comparison direct mail vs email marketing because direct mail…
Original Research
EmailTemple (citing industry averages)
· Original study ↗
Methodology
Aggregated industry comparison cited by vendor blog; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 0.12% | |
| 2025 (current) | 0.12% | 0% |
| 2025 (current) | 0.1% | -16.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns: 0.12% email response rate. Source: EmailTemple (citing industry averages) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-rate-012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- email response rate for Email campaigns<br><small>Source: EmailTemple (citing industry averages) (2025) · <a href="https://lighthousedata.io/data/email-response-rate-012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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