B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
0.12%
0.12% -- email response rate for email marketing (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Forbes
Primary
Tier C
https://salespype.com/direct-mail-postcards-that-generate-leads/ ↗
Source Article
Direct Mail Postcards That Generate Leads - SalesPype
Innovative Direct Mail Postcards
Mass postcard mailings have been around for decades, so you might be wondering if it’s possible for a marketing company to have a truly innovative approach. The good news is that the answer is a resounding yes, as you’re about to find out. Whether you’re a regular us…
Also cited by
2026-09-23
DirectMail.io
https://directmail.io/direct-mail-roi
2026-09-24
ProspectsPLUS
https://blog.prospectsplus.com/from-heart-to-home/
2026-09-25
ThreeFiveFour
http://threefivefour.co.uk/direct-mail-marketing/
2026-09-28
Original Research
Forbes
· Original study ↗
Methodology
Cited via Forbes; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 0.12% | |
| 2013 | 0.12% | 0% |
| 2017 | 0.6% | +400.0% |
| 2017 | 0.12% | -80.0% |
| 2018 | 0.6% | +400.0% |
| 2020 | 0.12% | -80.0% |
| 2021 | 0.6% | +400.0% |
| 2023 | 0.12% | -80.0% |
| 2025 (current) | 0.12% | 0% |
| 2025 (current) | 0.6% | +400.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing: 0.12% email response rate. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-response-rate-0-12-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-response-rate-0-12-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- email response rate for email marketing<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/email-response-rate-0-12-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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