B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- email decay rate for B2B email database (2023)
Email records decay at a rate of 25% per year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
35
Freshness
79
Source
Lead Liaison
Primary
Tier A
https://www.leadliaison.com/best-practices/how-to-get-the-most-from-marketing-automation/ ↗
Source Article
How to Get the Most from Marketing Automation – Lead Liaison
How to Get the Most from Marketing Automation
Recently, there have been some marketing specialists that have besmirched the reputation of marketing automation (MA). They have said marketing automation does not work or that MA is not cost-effective. But we are here to tell you that evidence shows B2B…
Original Research
Lead Liaison
· Original study ↗
Methodology
Industry estimate on email record decay.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B email database: 25% email decay rate. Source: Lead Liaison (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-records-decay-rate
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<blockquote cite="https://lighthousedata.io/data/email-records-decay-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email decay rate for B2B email database<br><small>Source: Lead Liaison (2023) · <a href="https://lighthousedata.io/data/email-records-decay-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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