B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22.5%
22.5% -- data decay rate for B2B contact and firmographic data (2026)
B2B contact and firmographic data decays at an average rate of approximately 22.5% per year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Dun & Bradstreet
Primary
Tier C
https://www.cleanlist.ai/blog/2026-01-22-b2b-data-decay-statistics ↗
Source Article
Chain 3+ Enrichment Vendors Without Blowing the Budget
Disclosure: This article is published by Datamagnet. Vendor claims about third-party products are self-reported by those vendors unless otherwise noted.
Waterfall Enrichment: How to Chain 3+ Vendors Without Blowing Your Budget
Chaining three or more data providers into a waterfall lifts your match r…
Original Research
Dun & Bradstreet
· Original study ↗
Methodology
Dun & Bradstreet B2B Data Benchmark, cited via Cleanlist
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B contact and firmographic data: 22.5% data decay rate. Source: Dun & Bradstreet (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-contact-data-decay-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-contact-data-decay-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- data decay rate for B2B contact and firmographic data<br><small>Source: Dun & Bradstreet (2026) · <a href="https://lighthousedata.io/data/b2b-contact-data-decay-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.