B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- data decay rate for CRM data (2026)
According to Gartner, 60% of CRM data decays on an annual basis.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.emaildatagroup.net/erp/ ↗
Source Article
ERP Users List | Companies That Use ERP
Email Data
Group >> Technology Users List >> ERP Users List
This is for you if:
- You sell software, services, or consulting that integrates with or displaces ERP systems
- Your ICP is a specific ERP platform's user base (SAP, Oracle, Microsoft Dynamics, NetSuite, Infor, Epicor, Sage, Workday)
- You…
Original Research
Gartner
· Original study ↗
Methodology
Cited to Gartner; no methodology provided
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
CRM data: 60% data decay rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-data-decay-60-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-data-decay-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- data decay rate for CRM data<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/crm-data-decay-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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