B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- email open rate desktop for Emails sent (travel industry) (2013)
According to the EyeForTravel report, 33% of emails sent in the travel sector are opened on desktop.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EyeForTravel
Primary
Tier C
https://www.turismoeconsigli.com/social-e-mobile-travel-2013/ ↗
Source Article
Social e Mobile Travel 2013: statistiche e considerazioni
Chi lavora nel settore turistico non può più permettersi di sottovalutare il canale mobile come fonte di potenziali clienti (ne ho già parlato in questo articolo), perché gli utenti che navigano e fanno acquisti da smartphone o tablet sono sempre più numerosi, in Italia e all’estero.
Per orientarsi …
Original Research
EyeForTravel
· Original study ↗
Methodology
Share of sent emails opened on desktop, per EyeForTravel report (compared with 38% mobile open rate)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails sent (travel industry): 33% email open rate desktop. Source: EyeForTravel (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-desktop-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-desktop-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- email open rate desktop for Emails sent (travel industry)<br><small>Source: EyeForTravel (2013) · <a href="https://lighthousedata.io/data/email-open-rate-desktop-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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