B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
51%
51% -- email open rate desktop for Marketing emails sent by banks and credit unions (2026)
Up to 51% of marketing emails sent by banks and credit unions are opened on a laptop or desktop computer.
- Described as 'As much as 51%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
3289531.hs-sites.com
Primary
Tier C
https://3289531.hs-sites.com/test-case-study/how-hubspot-can-help-increase-your-money-transfer-app-e… ↗
Source Article
How HubSpot Boosts Money Transfer App Engagement
+320% Pipeline Growth
increase in qualified pipeline in 12 weeks
A Series B payments firm needed to triple pipeline without scaling headcount. Evara designed and implemented a full Growth Revenue Engine, covering ICP definition to pipeline operations, in 12 weeks.
- Sector:
- Banking
- Type:
- Serie…
Original Research
3289531.hs-sites.com
· Original study ↗
Methodology
Open rate measured when the recipient is using a laptop or desktop computer; original research source not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing emails sent by banks and credit unions: 51% email open rate desktop. Source: 3289531.hs-sites.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bank-credit-union-desktop-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bank-credit-union-desktop-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- email open rate desktop for Marketing emails sent by banks and credit unions<br><small>Source: 3289531.hs-sites.com (2026) · <a href="https://lighthousedata.io/data/bank-credit-union-desktop-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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