B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
82%
82% -- spending increase for customers receiving email newsletters (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Mequoda
Primary
Tier A
https://www.mequoda.com/articles/audience-development/b2b-email-marketing-can-increase-clicks-revenu… ↗
Source Article
12 Proven Ways Your B2B Email Marketing Can Increase Clicks and Revenue
Based on the results of a collection of A/B tests here’s a list of B2B email marketing best practices (and tests you can try yourself)
In their free time, some people like to ski or walk their dog, but I get kicks out of sitting back with a cup of tea and reading through results of A/B tests. If you…
Original Research
Mequoda
· Original study ↗
Methodology
According to iContact.
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
customers receiving email newsletters: 82% spending increase. Source: Mequoda (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-newsletters-spending-increase-82
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<blockquote cite="https://lighthousedata.io/data/email-newsletters-spending-increase-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- spending increase for customers receiving email newsletters<br><small>Source: Mequoda (2023) · <a href="https://lighthousedata.io/data/email-newsletters-spending-increase-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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