B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- spending increase for shoppers who drank coffee (2023)
Shoppers who drank coffee prior to entering a retail store spent about 50% more money compared to those who drank decaf or water.
- Approximation ('about 50%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
University of South Florida
Primary
Tier A
https://m2comms.com/2023/02/20/how-drinking-coffee-can-impact-the-way-you-shop/ ↗
Source Article
How Drinking Coffee Can Impact The Way You Shop
Coffee and shopping may seem like an innocent combination, but the effects of caffeine on our minds can have a surprising impact on the decisions we make while shopping.
Everyone knows to not go on a shopping spree on an empty stomach, but that doesn’t count a full cup of coffee. There’s a common mi…
Original Research
University of South Florida
· Original study ↗
Methodology
International study conducted by the University of South Florida
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
shoppers who drank coffee: 50% spending increase. Source: University of South Florida (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/caffeine-impact-on-shopping-spending
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<blockquote cite="https://lighthousedata.io/data/caffeine-impact-on-shopping-spending" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- spending increase for shoppers who drank coffee<br><small>Source: University of South Florida (2023) · <a href="https://lighthousedata.io/data/caffeine-impact-on-shopping-spending" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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