B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
36x
36x -- email marketing roi ratio for E-mail marketing channel (2024)
E-mail marketing generates an estimated ROI of approximately $36 for every $1 invested.
- Stated as an approximate industry benchmark without a specific underlying study named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36x
Unit
Ratio
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
impresoftgroup.com
Primary
Tier C
https://www.impresoftgroup.com/en/blog/e-mail-marketing-what-it-is-data-and-strategies-for-effective… ↗
Source Article
E-mail marketing: what it is, data and strategies for effective campaigns
In a context where automation is becoming increasingly central, e-mail marketing remains one of the most reliable channels for building relationships, generating demand, and guiding customers throughout the entire lifecycle. When embedded within a well-defined Marketing Automation strategy, e-mail b…
Original Research
impresoftgroup.com
· Original study ↗
Methodology
Presented as an industry benchmark ('consistently cited'); no time period or original study named in the article. Vintage year inferred from the article's reference to 2024 data as current.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-mail marketing channel: 36x email marketing roi ratio. Source: impresoftgroup.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-per-dollar-invested
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-per-dollar-invested" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36x</strong> -- email marketing roi ratio for E-mail marketing channel<br><small>Source: impresoftgroup.com (2024) · <a href="https://lighthousedata.io/data/email-marketing-roi-per-dollar-invested" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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