B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40x

40x -- email marketing roi ratio for Email marketing spend by customers of the quoted email service provider (2014)

Name: Email Marketing ROI Ratio Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2014 · The Guardian (quoting the email service provider's executive)

For every $1 spent on email marketing, customers get $40 back in return.

Quote from Bryan Wade in The Guardian without specific empirical study details cited in excerpt

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Attribution: The Guardian (quoting the email service provider's executive) View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

40x

Unit

Ratio

Data Vintage

2014

Entity

Email marketing spend by customers of the quoted email service provider

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The Guardian (quoting the email service provider's executive) Primary Tier C

http://emailmarketingspecialisten.nl/category/roi/ ↗

Confidence: 48/100 Vintage: 2014 Channel: Wayback

Source Article

Why I Love Email

When you log onto the WhatCounts website, the first thing you see is our company’s philosophy: We Love Email. We hosted an event in Chicago to spread our love of email, and we have another one in just a few weeks in San Francisco. Everything we do is focused on helping our clients understand how to …

Original Research

The Guardian (quoting the email service provider's executive) · Original study ↗

Methodology

Executive claim (Bryan Wade, SVP Channel Products) quoted in The Guardian, as reposted on the WhatCounts/emailmarketingspecialisten.nl blog; ROI stated as $40 returned per $1 spent on email marketing; no survey methodology or sample disclosed. Blog post itself undated; vintage set to archive collection year (crawled June 2014).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Email marketing spend by customers of the quoted email service provider: 40x email marketing roi ratio. Source: The Guardian (quoting the email service provider's executive) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-roi-40-per-dollar-spent

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<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-40-per-dollar-spent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40x</strong> -- email marketing roi ratio for Email marketing spend by customers of the quoted email service provider<br><small>Source: The Guardian (quoting the email service provider's executive) (2014) · <a href="https://lighthousedata.io/data/email-marketing-roi-40-per-dollar-spent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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