C
Evidence Grade C
Use with Hedging
Aging
36x
36x — email marketing roi for Email marketing — global average (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36x
Unit
Ratio
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
8
Sources (8)
Litmus 2024 State of Email Report
Primary
Tier A
https://www.litmus.com/resources/email-marketing-roi ↗
Also cited by
2026-04-06
2026-05-01
2026-05-01
2026-05-02
2026-05-02
2026-05-03
Original Research
Litmus
· Original study ↗
Methodology
Litmus 2024 State of Email Report. Survey of 2,000+ marketing professionals across industries. ROI expressed as revenue returned per $1 spent.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Email marketing — global average: 36x email marketing roi. Source: Litmus 2024 State of Email Report (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-marketing-roi-email-marketing-global-average-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-roi-email-marketing-global-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36x</strong> — email marketing roi for Email marketing — global average<br><small>Source: Litmus 2024 State of Email Report (2024) · <a href="https://lighthousedata.io/data/email-marketing-roi-email-marketing-global-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.