B
Evidence Grade B
Safe to Cite
Dated
95%
95% -- email deliverability rate for email list (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier B
https://www.omnisend.com/ ↗
Source Article
10 Email List Management Best Practices And Tools (2021)
10 Email List Management Best Practices And Tools (2021)
Does your sales team praise you for the phenomenal MQLs you send them?
Do the leads in your list close at a rate you’re happy with?
If you manage email lists the way a lot of companies do - sending mass, untargeted emails to an unsegmented lis…
Original Research
Omnisend
· Original study ↗
Methodology
According to Omnisend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email list: 95% email deliverability rate. Source: Omnisend (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-hygiene-deliverability
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<blockquote cite="https://lighthousedata.io/data/email-list-hygiene-deliverability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- email deliverability rate for email list<br><small>Source: Omnisend (2021) · <a href="https://lighthousedata.io/data/email-list-hygiene-deliverability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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