B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- email deliverability rate for US email market (2015)
The inbox placement rate (deliverability rate) in the US was 76% in 2015, dropping from 87% in 2014.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
82
Source
ReturnPath
Primary
Tier A
https://www.benchmarkemail.com/de/blog/posteingangs-platzierungs-raten-eine-ausfuehrliche-analyse/ ↗
Source Article
Baromètre délivrabilité : 1 email sur 5 n'arrive jamais | Comarketing-News
ReturnPath veint de publier son baromètre sur la délivrabilité des emails commerciaux. Au niveau mondial, seuls 79% des emails parviennent en boîtes de réception soit une baisse de 4% comparé à 2014. En France le taux de délivrabilité chute quant à lui de 6 points et passe de 84 à 78% cette année…
L…
Original Research
ReturnPath
· Original study ↗
Methodology
Deliverability Benchmark Report 2015 by Return Path
Segmentation
Channelrss_feed
Cite this stat
Plain Text
US email market: 76% email deliverability rate. Source: ReturnPath (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-deliverability-rate-2015
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<blockquote cite="https://lighthousedata.io/data/email-deliverability-rate-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- email deliverability rate for US email market<br><small>Source: ReturnPath (2015) · <a href="https://lighthousedata.io/data/email-deliverability-rate-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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