B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- email deliverability rate for Global email deliverability (2021)
According to a 2021 Validity report, the average global inbox placement rate was 83%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Ignite Visibility
Primary
Tier B
http://ignitevisibility.com/winning-email-marketing-strategy/ ↗
Source Article
Email Marketing Strategy That Drives Real Results
Email marketing remains a cornerstone of effective B2B communication in today’s ever-evolving digital landscape. With an ROI of $36 for every $1 spent, you can’t afford to overlook it.
In this blog, Joel Staniszewski, Lifecycle & Email Marketing Strategist, delves into the lesser-known tactics, tech…
Also cited by
2026-09-20
2026-09-01
Original Research
Ignite Visibility
· Original study ↗
Methodology
Validity report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global email deliverability: 83% email deliverability rate. Source: Ignite Visibility (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-deliverability-rate
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<blockquote cite="https://lighthousedata.io/data/email-deliverability-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- email deliverability rate for Global email deliverability<br><small>Source: Ignite Visibility (2021) · <a href="https://lighthousedata.io/data/email-deliverability-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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