B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
87.9%
87.9% -- email deliverability rate for North America email campaigns (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Validity, Inc.
Primary
Tier B
https://www.validity.com/wp-content/uploads/2023/03/2023-Email-Deliverability-Benchmark.pdf ↗
Source Article
How to Increase Email Deliverability: Proven Tips - Checkout Links
How to Increase Email Deliverability: Proven Tips
April 13, 2025
Understanding the Deliverability Landscape
Before delving into the specifics of increasing email deliverability, it's important to understand the factors that contribute to a successful email campaign. Deliverability isn't just about y…
Original Research
Validity, Inc.
· Original study ↗
Methodology
According to recent data from Validity, Inc.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North America email campaigns: 87.9% email deliverability rate. Source: Validity, Inc. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-deliverability-north-america
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<blockquote cite="https://lighthousedata.io/data/email-deliverability-north-america" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87.9%</strong> -- email deliverability rate for North America email campaigns<br><small>Source: Validity, Inc. (2025) · <a href="https://lighthousedata.io/data/email-deliverability-north-america" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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