B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- email deliverability rate for business promotional emails (Q2 2016)
According to the 2016 Deliverability Report from Return Path, 69% of business promotional emails made it through to an inbox in Q2 2016.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
Q2 2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Return Path
Primary
Tier B
https://www.thryv.com.au/blog/more-business-emails-going-to-spam-or-going-missing/ ↗
Source Article
More Business Emails Going to Spam or Going Missing
Forty-five years since the first email was delivered–and we still can’t get email delivery right? Yes, according to the 2016 Deliverability Report from email consultancy Return Path, the rate of business promotional emails making it through to an inbox actually declined in a year, from 78% in Q2 201…
Original Research
Return Path
· Original study ↗
Methodology
Source: 2016 Deliverability Report by Return Path
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business promotional emails: 69% email deliverability rate. Source: Return Path (Q2 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-deliverability-decline-2016
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<blockquote cite="https://lighthousedata.io/data/email-deliverability-decline-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- email deliverability rate for business promotional emails<br><small>Source: Return Path (Q2 2016) · <a href="https://lighthousedata.io/data/email-deliverability-decline-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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