B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.91%
2.91% -- email click through rate for Mailchimp (2024)
Mailchimp reports an average email click-through rate of 2.91%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.91%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thesmsworks.co.uk
Primary
Tier C
https://thesmsworks.co.uk/blog/email-vs-sms-open-rates/ ↗
Source Article
What’s the average open rate for SMS compared to email? - The SMS Works
What’s the average open rate for SMS compared to email?
Email and SMS open rates are often quoted, compared and contrasted.
As email open and response rates have declined in recent years and our spam folders bulge, companies have been increasingly turning to SMS as a way of selling directly to their…
Original Research
thesmsworks.co.uk
· Original study ↗
Methodology
Aggregated vendor benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp: 2.91% email click through rate. Source: thesmsworks.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-mailchimp
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<blockquote cite="https://lighthousedata.io/data/email-ctr-mailchimp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.91%</strong> -- email click through rate for Mailchimp<br><small>Source: thesmsworks.co.uk (2024) · <a href="https://lighthousedata.io/data/email-ctr-mailchimp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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