B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
1.91%
1.91% -- email click through rate for email marketing (HubSpot benchmark) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.91%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
limeleads.com
Primary
Tier C
https://www.limeleads.com/blog/average-click-rate-in-email-marketing/ ↗
Source Article
Average Click Rate
In today’s digital marketing competition, email marketing continues to be a robust tool for businesses to connect with their audience.
A crucial metric that often catches the eye of marketers is the average click rate. This is the ratio of recipients who engage with one or more links in an email cam…
Original Research
limeleads.com
· Original study ↗
Methodology
Cited from HubSpot benchmark, varies by industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing (HubSpot benchmark): 1.91% email click through rate. Source: limeleads.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-hubspot-1-91
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<blockquote cite="https://lighthousedata.io/data/email-ctr-hubspot-1-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.91%</strong> -- email click through rate for email marketing (HubSpot benchmark)<br><small>Source: limeleads.com (2024) · <a href="https://lighthousedata.io/data/email-ctr-hubspot-1-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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