B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- click through rate growth for Email marketing clickthrough rates (NetCreations study) (Q2 2003)
Clickthrough rates for email marketing increased by 60% since the fourth quarter of 2002 according to a study by NetCreations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
Q2 2003
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NetCreations
Primary
Tier C
http://www.adverblog.com/tag/clickthrough-rate/ ↗
Source Article
Digital advertising and marketing: only the best ideas worldwide, since 2003
Original Research
NetCreations
· Original study ↗
Methodology
Growth measured from Q4 2002 baseline (3.2%) to the current quarter (5.1%); 'current quarter' inferred as Q2 2003 from comparison with the Q1 2003 figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing clickthrough rates (NetCreations study): 60% click through rate growth. Source: NetCreations (Q2 2003). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-growth-since-q4-2002
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-growth-since-q4-2002" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- click through rate growth for Email marketing clickthrough rates (NetCreations study)<br><small>Source: NetCreations (Q2 2003) · <a href="https://lighthousedata.io/data/email-ctr-growth-since-q4-2002" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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