B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1.67%
1.67% -- email click through rate for Software-as-a-service (SaaS) and business-to-business (B2B) newsletters (2025)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HockeyStack
Primary
Tier B
https://hockeystack.com/ ↗
Source Article
A Guide to Email Click-Through Rate Benchmarks: Real Data You Can Follow
The email click-through rate (CTR) is one of the most reliable indicators of audience engagement for email campaigns. Many marketers typically focus on open rate, which can provide relevant insights into the success of your subject line, but clicks reveal far more about user intent.
In my own campai…
Original Research
HockeyStack
· Original study ↗
Methodology
Source: HockeyStack
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Software-as-a-service (SaaS) and business-to-business (B2B) newsletters: 1.67% email click through rate. Source: HockeyStack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-benchmarks-software-saas-b2b
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<blockquote cite="https://lighthousedata.io/data/email-ctr-benchmarks-software-saas-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.67%</strong> -- email click through rate for Software-as-a-service (SaaS) and business-to-business (B2B) newsletters<br><small>Source: HockeyStack (2025) · <a href="https://lighthousedata.io/data/email-ctr-benchmarks-software-saas-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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