B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.25%
3.25% -- email click through rate for All Industries Average (2026)
Across billions of emails sent globally, the average email click-through rate reached 3.25% in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ecommerce Boost
Primary
Tier A
https://ecommerceboost.io/uncategorized/email-click-through-rates/ ↗
Source Article
Boost Email Click Through Rates: Actionable Strategies for Higher Engagement
Email click-through rates (CTR) measure how many people clicked a link in your email after opening it. It's the ultimate sign of engagement—proving your message didn't just grab their attention, but inspired them to act. A strong CTR is your direct path to more store traffic and higher revenue.
What…
Original Research
Ecommerce Boost
· Original study ↗
Methodology
Across billions of emails sent globally
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
All Industries Average: 3.25% email click through rate. Source: Ecommerce Boost (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.25%</strong> -- email click through rate for All Industries Average<br><small>Source: Ecommerce Boost (2026) · <a href="https://lighthousedata.io/data/email-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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