C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
2%
2% -- email bounce rate for B2B email marketing (2023)
For B2B email deliverability, a healthy benchmark is a bounce rate below 2%.
- Stated as a healthy benchmark threshold (below 2%) rather than a measured average
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Sources (2)
Martal
Primary
Tier A
https://martal.ca/b2b-sales-glossary/email-deliverability/ ↗
Source Article
Email Deliverability Definition & Meaning
Email Deliverability
What is Email Deliverability?
Email deliverability refers to the ability of an email to successfully reach a recipient’s inbox—without being flagged as spam or bounced. It’s a critical metric for email marketing performance, especially in B2B environments where relationship-buil…
Also cited by
2026-09-30
Original Research
Martal
· Original study ↗
Methodology
Industry benchmark for bounce rates in B2B email marketing.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
B2B email marketing: 2% email bounce rate. Source: Martal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-bounce-rate-benchmark-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-bounce-rate-benchmark-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email bounce rate for B2B email marketing<br><small>Source: Martal (2023) · <a href="https://lighthousedata.io/data/email-bounce-rate-benchmark-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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