B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
3.09%
3.09% -- sold items uplift for Ellos Sponsored Collections campaign on Zalando (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.09%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Zalando Marketing Services (ZMS)
Primary
Tier A
https://partner.zalando.com/sponsored-collections-with-ellos ↗
Source Article
Sponsored collections with Ellos
Sponsored collections with Ellos
Strengthening Influence: Amplifying Ellos Sponsored Collection Success
Ellos is a leading e-commerce site for fashion and home furnishing, based in the Nordic market including Sweden, Norway, Finland, and Denmark. Their goal is to provide the established woman with a…
Original Research
Zalando Marketing Services (ZMS)
· Original study ↗
Methodology
ZMS incrementality lift study: randomized Zalando customer groups (exposed vs. control); uplift in sold items driven by In-Catalog Ad campaign; statistically significant at 90% confidence level. Case study publication date not stated; vintage is approximate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ellos Sponsored Collections campaign on Zalando: 3.09% sold items uplift. Source: Zalando Marketing Services (ZMS) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ellos-zms-sold-items-uplift
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<blockquote cite="https://lighthousedata.io/data/ellos-zms-sold-items-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.09%</strong> -- sold items uplift for Ellos Sponsored Collections campaign on Zalando<br><small>Source: Zalando Marketing Services (ZMS) (2024) · <a href="https://lighthousedata.io/data/ellos-zms-sold-items-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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