B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- purchase intent lift for ELLEgirl Magazine mobile campaign participants (2005-09)
Purchase intent was on average 14% higher among participants compared to non-participants in the ELLEgirl Magazine September 2005 mobile campaign.
- Based on a follow-up survey
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2005-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA / NeoMedia Technologies (Mobot)
Primary
Tier B
https://www.mmaglobal.com/taxonomy/term/333 ↗
Source Article
Publishing
Original Research
MMA / NeoMedia Technologies (Mobot)
· Original study ↗
Methodology
Follow-up survey of magazine mobile promotion participants vs non-participants
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ELLEgirl Magazine mobile campaign participants: 14% purchase intent lift. Source: MMA / NeoMedia Technologies (Mobot) (2005-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ellegirl-mobot-purchase-intent-lift-2005
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<blockquote cite="https://lighthousedata.io/data/ellegirl-mobot-purchase-intent-lift-2005" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- purchase intent lift for ELLEgirl Magazine mobile campaign participants<br><small>Source: MMA / NeoMedia Technologies (Mobot) (2005-09) · <a href="https://lighthousedata.io/data/ellegirl-mobot-purchase-intent-lift-2005" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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