B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- effective cost per mille for B2B e-commerce site (2023)
Genius Monkey achieved an effective CPM of $2.07 for a B2B e-commerce client campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Genius Monkey
Primary
Tier A
https://geniusmonkey.com/programmatic-case-studies/b2b-boost/ ↗
Source Article
Subscription-Based B2B Program Boosts Conversion Rates
Genius Monkey recently conducted a test for a business-to-business (B2B) e-commerce site that offers a subscription-based online program. The goal of this company was to increase the number of trial submissions. They had previously been utilizing a common programmatic ad network that worked on a CPM…
Original Research
Genius Monkey
· Original study ↗
Methodology
Test campaign results
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B e-commerce site: $2 effective cost per mille. Source: Genius Monkey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/effective-cpm-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/effective-cpm-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- effective cost per mille for B2B e-commerce site<br><small>Source: Genius Monkey (2023) · <a href="https://lighthousedata.io/data/effective-cpm-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.