B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.97
$0.97 -- effective cost per mille for AppFlood's network (Q1 2014)
eCPM rose to $0.97 during Q1 2014 on AppFlood's network.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.97
Unit
Currency Usd
Data Vintage
Q1 2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
AppFlood
Primary
Tier A
https://mobilemarketingmagazine.com/interstitials-account-for-70-per-cent-of-global-ad-spend-says-ap… ↗
Source Article
Interstitials Account for 70 Per cent of Global Ad Spend, says AppFlood - Mobile Marketing Magazine
Interstitials Account for 70 Per cent of Global Ad Spend, says AppFlood
- Tuesday, April 29th, 2014
- Share this article:
Interstitials make up 70 per cent of ad spend on AppFlood’s network worldwide, according to the company’s quarterly analysis for Q1 2014, with banners representing just 1 per cen…
Original Research
AppFlood
· Original study ↗
Methodology
AppFlood's quarterly analysis
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
AppFlood's network: $0.97 effective cost per mille. Source: AppFlood (Q1 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecpm-q1-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecpm-q1-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.97</strong> -- effective cost per mille for AppFlood's network<br><small>Source: AppFlood (Q1 2014) · <a href="https://lighthousedata.io/data/ecpm-q1-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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