B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- purchase intent lift for Chivas Regal (EDPL program participants) (FY2009)
In the 2009 EDPL program for Chivas Regal, improved purchase intent reached 32% (vs. a 10% goal).
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
FY2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Santiago Solutions Group
Primary
Tier B
http://santiagosolutionsgroup.com/pernod-ricard-usa/ ↗
Source Article
Pernod Ricard USA
Original Research
Santiago Solutions Group
· Original study ↗
Methodology
Agency case study measurement of campaign impact on purchase intent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chivas Regal (EDPL program participants): 32% purchase intent lift. Source: Santiago Solutions Group (FY2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edpl-improved-purchase-intent-2009
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<blockquote cite="https://lighthousedata.io/data/edpl-improved-purchase-intent-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- purchase intent lift for Chivas Regal (EDPL program participants)<br><small>Source: Santiago Solutions Group (FY2009) · <a href="https://lighthousedata.io/data/edpl-improved-purchase-intent-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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