B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

77%

77% -- consumer trust in reviews for survey respondents (2020)

2020  · n=25,000  · Edelman

77% of survey respondents felt good reviews upped their level of trust.

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Attribution: Edelman View source
Lighthouse Research Team
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Source verified Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2020
Entity
survey respondents
Sample Size
25,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Edelman Primary Tier B
https://cleverplugins.com/landing-page-higher-conversions/ ↗
Confidence: 53/100 Vintage: 2020 Channel: Wayback
Source Article
Five Additions Your Landing Page Needs for Higher Conversions
Post Contents Your landing page has a very particular purpose of reaching an exact audience with the right offer. However, some landing pages fall short and don’t convert as high as you’d like. It takes a lot of effort to drive people to your website in the first place, so the last thing you want is…
Original Research
Edelman · Original study ↗

Edelman survey of more than 25,000 participants

Methodology documented
Industrymarketing
Plain Text
survey respondents: 77% consumer trust in reviews. Source: Edelman (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-reviews-trust-77
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<blockquote cite="https://lighthousedata.io/data/edelman-reviews-trust-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumer trust in reviews for survey respondents<br><small>Source: Edelman (2020) · <a href="https://lighthousedata.io/data/edelman-reviews-trust-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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