B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- consumer trust in reviews for online consumers (2021)
71% of consumers state that they trust reviews and make up their mind faster thanks to good reviews.
- Cites unnamed recent research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
smartifyapps.com
Primary
Tier C
https://smartifyapps.com/photo-reviews-for-shopify-store/ ↗
Source Article
Why Photo Reviews Are Must-Have for Your Online Store? - Smartify Apps
3 March, 2021
Nowadays, photo reviews have become the essence of every online store with a fundamental role in influencing customers’ purchasing decisions. According to recent research, on average 75% of reviews are positive, and 71% of consumers stated that they trust the reviews and make up their …
Original Research
smartifyapps.com
· Original study ↗
Methodology
Vendor blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 71% consumer trust in reviews. Source: smartifyapps.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-reviews-71
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-reviews-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumer trust in reviews for online consumers<br><small>Source: smartifyapps.com (2021) · <a href="https://lighthousedata.io/data/consumers-trust-reviews-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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