B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- consumer trust in reviews for online buyers (2014)
72% of buyers trust reviews as much as personal recommendations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.dentistryiq.com/practice-management/marketing/article/16360857/gain-more-patients-with-r… ↗
Source Article
Gain more patients with reputation marketing for your dental practice
Gain more patients with reputation marketing for your dental practice
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In the past year or so, you may have noticed an increase in conversa…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal.com research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online buyers: 72% consumer trust in reviews. Source: BrightLocal (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-trust-reviews-personal-recommendations
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<blockquote cite="https://lighthousedata.io/data/buyers-trust-reviews-personal-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer trust in reviews for online buyers<br><small>Source: BrightLocal (2014) · <a href="https://lighthousedata.io/data/buyers-trust-reviews-personal-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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