B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.2%
0.2% -- email unsubscribe rate for eCommerce campaigns (2026)
A widely used benchmark for email unsubscribe rates in eCommerce campaigns is 0.20% to 0.30% per campaign.
- Presented as the lower bound of a typical benchmark range (0.20% - 0.30%) per campaign
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpenSend
Primary
Tier B
https://opensend.com/resources/benchmarks/ecommerce-email-unsubscribe-statistics ↗
Source Article
2026년 이메일 구독 취소 메시지 모범 사례
이메일 구독 취소 메시지에 대한 대부분의 조언은 잘못된 전제에서 출발합니다. 모든 구독 취소를 방지해야 할 손실로 취급하는 것입니다.
이러한 사고방식은 빠르게 나쁜 결정을 만듭니다. 팀들은 바닥글 링크를 축소하거나, 로그인 뒤에 선택지를 숨기거나, 구독 취소 페이지를 죄책감, 지연, 그리고 추가 클릭의 미로로 만듭니다. 단기적 사고는 분명합니다. 연락처를 유지하고, 리스트 크기를 보존하고, 캠페인 볼륨을 보호하는 것입니다.
실제로는, 이것이 브랜드가 사람들에게 스팸을 누르도록 훈련시키는 방법입니다.
깔끔한 구독 취소는 지속적으로 참…
Original Research
OpenSend
· Original study ↗
Methodology
OpenSend benchmark summary
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce campaigns: 0.2% email unsubscribe rate. Source: OpenSend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-unsubscribe-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.2%</strong> -- email unsubscribe rate for eCommerce campaigns<br><small>Source: OpenSend (2026) · <a href="https://lighthousedata.io/data/ecommerce-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.