B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- average ecommerce retention rate for ecommerce stores (2026)
The average customer retention rate benchmark for ecommerce stores is 31%, according to Omniconvert.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AutoCallFlow
Primary
Tier B
https://autocallflow.com/blog/ecommerce-retention-rate ↗
Source Article
Ecommerce Retention Rate: What It Is, How to Calculate It, and 7 Ways to Improve Repeat Purchases with AutoCallFlow
Table of Contents
- Ecommerce retention rate: why it’s the metric that matters when acquisition gets expensive
- What is ecommerce retention rate (and how is it different from churn)?
- When retention rate is the right metric (and when you should use retention-adjacent metrics)
- Why customer retent…
Original Research
AutoCallFlow
· Original study ↗
Methodology
According to Omniconvert.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores: 31% average ecommerce retention rate. Source: AutoCallFlow (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-retention-rate-average
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-retention-rate-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- average ecommerce retention rate for ecommerce stores<br><small>Source: AutoCallFlow (2026) · <a href="https://lighthousedata.io/data/ecommerce-retention-rate-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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