B
Evidence Grade B
Graded
under review
Safe to Cite
Current
31%
31% -- average ecommerce retention rate for eCommerce customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opensend
Primary
Tier B
https://accounteditor.com/blog/post-purchase-experience-shopify-retention ↗
Source Article
Why Post-Purchase Experience Drives Shopify Customer
Original Research
Opensend
· Original study ↗
Methodology
Opensend study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce customers: 31% average ecommerce retention rate. Source: Opensend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/opensend-ecommerce-retention-stat
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<blockquote cite="https://lighthousedata.io/data/opensend-ecommerce-retention-stat" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- average ecommerce retention rate for eCommerce customers<br><small>Source: Opensend (2026) · <a href="https://lighthousedata.io/data/opensend-ecommerce-retention-stat" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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