B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- order return rate for Ecommerce (all categories, blended) (2026)
Overall blended ecommerce return rate is approximately 19% to 20% of orders.
- Blended across all product categories
- Actual rate depends on calculation denominator (units, orders, or revenue)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Richpanel and Eightx
Primary
Tier C
https://www.usedaymark.io/blog/what-is-a-good-return-rate ↗
Source Article
What Is a Good Return Rate for Ecommerce? (By Category)
Jul 30, 2026 · 6 min read
What Is a Good Return Rate for Ecommerce? (By Category)
First-hand guidance from the Daymark team on analytics workflows, growth reporting, and the operational metrics teams use to make decisions.
A good ecommerce return rate is about 19-20% of orders overall, though appare…
Original Research
Richpanel and Eightx
· Original study ↗
Methodology
Order-basis return rate. Range 19-20%; midpoint used. Ranges drawn from Richpanel's and Eightx's 2026 return rate data as cited by the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce (all categories, blended): 19% order return rate. Source: Richpanel and Eightx (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-overall-return-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-overall-return-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- order return rate for Ecommerce (all categories, blended)<br><small>Source: Richpanel and Eightx (2026) · <a href="https://lighthousedata.io/data/ecommerce-overall-return-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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