B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
0.52%
0.52% -- email unsubscribe rate for E-commerce industry email lists (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Mailchimp
Primary
Tier C
https://tekenterprise.com/resources/marcom/hidden-costs-of-poor-email-marketing/ ↗
Source Article
Cash Stuck In The Mailbox? The Hidden Costs of Neglecting Email
Maximizing ROI: Unleashing the Potential of Email Marketing
Email marketing, while an essential part of communications and marketing strategy is often underestimated and overlooked. This essential process directly impacts a business’s bottom line in a number of ways; most companies following a react…
Also cited by
2026-09-06
2026-09-07
Original Research
Mailchimp
· Original study ↗
Methodology
Cited source: Mailchimp; identified among industries with highest unsubscribe rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce industry email lists: 0.52% email unsubscribe rate. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-email-unsubscribe-rate
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<blockquote cite="https://lighthousedata.io/data/ecommerce-email-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.52%</strong> -- email unsubscribe rate for E-commerce industry email lists<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/ecommerce-email-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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