C Evidence Grade C Graded under review Use with Hedging Aging

35%

35% -- conversion rate increase for ecommerce (2024)

Name: Conversion Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2024 · Baymard Institute

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Attribution: Baymard Institute View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2024

Entity

ecommerce

Geography

Global

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

57/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Baymard Institute Primary Tier B

https://baymard.com/labs/shopping-cart-abandonment-rate ↗

Confidence: 76/100 Vintage: 2024 Channel: Deep Crawl

Source Article

10 actions pour augmenter votre taux de conversion

Sans conversion, pas de chiffre d’affaires. Et sans une amélioration du taux de conversion, la pérennité de votre activité risque d’être remise en cause. D’après l’Institut Baymard, une bonne stratégie e-commerce suffirait à augmenter le taux de conversion de plus de 35%. Or, le taux moyen en e-comm…

Also cited by

SplitBase (Minds of Ecommerce Podcast) https://web.archive.org/web/20260412033106id_/https://www.splitbase.com/podcast/…

2026-09-14

Atlas Perk https://atlasperk.com/guides/website-conversion-for-travel/conversion-landing-pa…

2026-09-29

Original Research

Baymard Institute · Original study ↗

Methodology

According to the Baymard Institute

Methodology documented

Segmentation

IndustryeCommerce RegionGlobal Channelcontent

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

ecommerce: 35% conversion rate increase. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-rate-increase

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<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- conversion rate increase for ecommerce<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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