B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- ad volume growth rate for e-commerce (Q1 2022)
Ad volumes for E-commerce on television grew by 40 per cent in Q1 2022 compared to Q1 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
Q1 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
brandequity.economictimes.indiatimes.com
Primary
Tier A
https://brandequity.economictimes.indiatimes.com/news/research/television-registered-an-ad-volume-of… ↗
Source Article
Television registered an ad volume of 443 mn seconds across all channels: BARC
- Research
- 3 min read
Television registered an ad volume of 443 mn seconds across all channels: BARC
Broadcast Audience Research Council (BARC) released a report on the television ad volumes for Q1 2022. As per the report, Q1 2022 registered a 20 per cent increase in advertising volumes over Q1 20…
Original Research
brandequity.economictimes.indiatimes.com
· Original study ↗
Methodology
Comparison of ad volumes from BARC report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
e-commerce: 40% ad volume growth rate. Source: brandequity.economictimes.indiatimes.com (Q1 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-ad-volume-growth-q1-2022
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<blockquote cite="https://lighthousedata.io/data/ecommerce-ad-volume-growth-q1-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ad volume growth rate for e-commerce<br><small>Source: brandequity.economictimes.indiatimes.com (Q1 2022) · <a href="https://lighthousedata.io/data/ecommerce-ad-volume-growth-q1-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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