B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ad volume growth rate for radio advertising (2023)
Advertisement volume on radio has risen by 25% according to a report by The Economic Times.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economic Times
Primary
Tier C
https://www.rgbbroadcasting.com/blog/key-trends-where-is-the-radio-industry-headed-in-2023/ ↗
Source Article
Key Trends: Where is the Radio Industry headed in 2023?
The Radio Industry is among the few resilient ones. Not only did it stand firm during the rise of televisions, But it also stood firm when CDs, DVDs, and streaming media came into existence.
They may be the oldest medium of transmission yet they are believed to be one of the most trusted sources of …
Original Research
The Economic Times
· Original study ↗
Methodology
Cited from The Economic Times report; growth driven by radio penetration into remote areas
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
radio advertising: 25% ad volume growth rate. Source: The Economic Times (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-ad-volume-growth-25pct
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<blockquote cite="https://lighthousedata.io/data/radio-ad-volume-growth-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad volume growth rate for radio advertising<br><small>Source: The Economic Times (2023) · <a href="https://lighthousedata.io/data/radio-ad-volume-growth-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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