B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30
30 -- marketing roi multiple for Brands using ECAL calendar marketing (e.g., Tottenham Hotspur) (2016)
Brands using ECAL calendar marketing have achieved a return on investment of 30x to 300x.
- Self-reported claim by ECAL founder/CEO Patrick Barrett
- Reported as a range from 30x to 300x return on investment
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30
Unit
Multiple
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier B
https://ecal.com/premier-league-set-reveal-2016-17-schedule-along-new-ecal-partnership/ ↗
Source Article
Premier League Set To Reveal 2016-17 Schedule Along With New ECAL Partnership | ECAL
By Chris Smith, Forbes, June 10, 2016
Next week the Premier League will at long last unveil its 2016-17 league schedule. It’s a much-anticipated occasion, which is perhaps best highlighted by the number of rumored schedule leaks (and the flood of accompanying headlines) that have hit the internet in…
Original Research
Forbes
· Original study ↗
Methodology
Source reports a range of 30x-300x return on investment via impressions, click-throughs and ticket sales; midpoint 165x extracted per range rule. Claim by ECAL CEO Patrick Barrett.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using ECAL calendar marketing (e.g., Tottenham Hotspur): 30 marketing roi multiple. Source: Forbes (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecal-brand-roi-multiple-2016
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<blockquote cite="https://lighthousedata.io/data/ecal-brand-roi-multiple-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30</strong> -- marketing roi multiple for Brands using ECAL calendar marketing (e.g., Tottenham Hotspur)<br><small>Source: Forbes (2016) · <a href="https://lighthousedata.io/data/ecal-brand-roi-multiple-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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