B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8
8 -- marketing roi multiple for Brands using first-party data for marketing (2026)
A benchmark cited by the Digital Marketing Institute reported that brands using first-party data achieved an 8x ROI.
- Original study date and methodology not specified in the secondary citation
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Marketing Institute
Primary
Tier C
https://www.icypeas.com/blog/what-is-first-party-data ↗
Source Article
Learn: What Is First Party Data for B2B in 2026 - Icypeas Insights
Learn: What Is First Party Data for B2B in 2026
Your SDRs are working hard, but the list quality keeps sabotaging them. Half the contacts are stale, job titles don't match reality, routing rules fire on weak signals, and the CRM fills up with records nobody trusts. Marketing says attribution is blur…
Original Research
Digital Marketing Institute
· Original study ↗
Methodology
Cited as 'another benchmark' via the Digital Marketing Institute's summary of first-party data benchmarks; original study date and sample not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using first-party data for marketing: 8 marketing roi multiple. Source: Digital Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-party-data-marketing-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/first-party-data-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- marketing roi multiple for Brands using first-party data for marketing<br><small>Source: Digital Marketing Institute (2026) · <a href="https://lighthousedata.io/data/first-party-data-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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