B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14%
14% -- brand affinity lift for eBay OOH campaign (2024)
Consumers who recognized eBay's OOH campaign ads had a 14% lift in brand affinity compared to the control group.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MFour
Primary
Tier B
https://qa.outfront.dev/blog/always-fashion-how-ooh-plays-starring-role-ebay-global-brand-campaign ↗
Source Article
Always in Fashion: How OOH Plays Starring Role Ebay Global Brand Campaign | Brand Central Station | OUTFRONT
Always in Fashion: How OOH Plays Starring Role in eBay's Global Brand Campaign
December 12, 2024
Do you want to know the secret weapon of Hollywood’s top costume designers?
It’s eBay.
“We literally dressed thousands of extras piece by piece and completed an enormous puzzle,” said Dayna Pink, costume…
Original Research
MFour
· Original study ↗
Methodology
MFour brand lift attribution study vs control group
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelevents
Cite this stat
Plain Text
eBay OOH campaign: 14% brand affinity lift. Source: MFour (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ebay-ooh-brand-affinity-lift-2024
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<blockquote cite="https://lighthousedata.io/data/ebay-ooh-brand-affinity-lift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- brand affinity lift for eBay OOH campaign<br><small>Source: MFour (2024) · <a href="https://lighthousedata.io/data/ebay-ooh-brand-affinity-lift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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