B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- brand affinity lift for Ally (2025)
Ally's campaign delivered a 30% lift in brand affinity.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EssenceMediacom
Primary
Tier A
https://www.internationalist-awards.world/ally-turns-savings-into-a-celebration-of-culture-and-famil… ↗
Source Article
Ally Turns Savings into a Celebration of Culture and Family
Ally – Savings Bucket to Honor You (USA)
Reframed financial literacy as cultural pride, empowering young Hispanics to save in ways that honor family and heritage.
Submitted by EssenceMediacom | WPP Media
Winner’s Citation
PLATINUM in the 2025 Marketing Makes a World of Difference Awards.
Ally’s “Sav…
Original Research
EssenceMediacom
· Original study ↗
Methodology
Campaign brand-metric lift study, Internationalist Awards winner's citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ally: 30% brand affinity lift. Source: EssenceMediacom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ally-campaign-affinity-lift-30
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<blockquote cite="https://lighthousedata.io/data/ally-campaign-affinity-lift-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand affinity lift for Ally<br><small>Source: EssenceMediacom (2025) · <a href="https://lighthousedata.io/data/ally-campaign-affinity-lift-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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